白兔瓷磚

WHITE RABBIT CERAMAICS

High quality development and joint creation of the future

On May 28th, leaders such as Miao Bin, President of the China Building and Sanitary Ceramics Association, and Gong Wei, Secretary General, visited Xuri Ceramic Co., Ltd. (hereinafter referred to as Xuri Group or White Rabbit Ceramic Tiles) in Doumen District, Zhuhai City for guidance! Leaders such as Huang Yingming, Chairman of Xuri Group, Ning Hongjun, General Manager of Xuri Group, Liu Keqiong, Deputy General Manager of Xuri Group, and Ding Xiongxiang, Deputy General Manager of Xuri Group Sales Center warmly received the inspection team leaders.

First row, first left: Miao Bin, President of the China Building and Sanitary Ceramics Association

First row, second left: Huang Yingming, Chairman of Xuri Group

Second row, first left: Gong Wei, President and Secretary General of the China Building and Sanitary Ceramics Association

The leaders of the China Building and Sanitary Ceramics Association visited the garden style green factory of Xuri Group, gaining a deep understanding of its corporate culture and production strength, and experiencing the green intelligent manufacturing style of the leading brand in the ceramic industry. Then, they walked into the Three Brick Integration Cultural Experience Hall to taste the new products of Xuri Group's three bricks - high-quality wall and floor tiles, artistic mosaics, and cultural villa tiles, Give high praise to Xuri Group's innovative strength and strategic layout of "integrating three bricks and driving four bricks simultaneously".

△ Sunrise Group Garden style Green Factory

During the visit, the leaders of the inspection team not only deeply recognized the innovation and high quality of the White Rabbit Ceramic Tile and Three Brick products, but also praised the brand for injecting profound cultural traces into the products.

△ Visit the White Rabbit Tile Three Brick Integration Cultural Experience Hall

Finally, the leaders of the China Building and Sanitary Ceramics Association had in-depth discussions and exchanges with the senior leaders of Xuri Group. The two sides discussed topics such as high-quality development, low-carbon, energy-saving, green intelligent manufacturing, and talked about the future development of the enterprise. Together, they talked about a better life. In the future, they will help the enterprise achieve high-quality development through in-depth cooperation.

△ Communication and interaction on-site

At the meeting, Huang Yingming, Chairman of Xuri Group, interpreted the "Three Bricks Integration" strategy of Xuri Group. He stated that in the development process of over 20 years, Xuri Group has developed from exterior wall tiles to three major categories: cultural villa tiles, mosaic tiles, and wall and floor tiles, with products as the core, technology as the driving force, quality as the guarantee, creating value and empowering a beautiful living. White Rabbit Ceramic Tiles is the first and only brand in the industry that can integrate the three major ceramic categories, forming a core competitive advantage for high-quality development of the brand. This is also the driving force for White Rabbit Ceramic Tiles to break through and steadily advance in the past two years.

The leaders of the China Building and Sanitary Ceramics Association fully recognize the contribution made by Xuri Group to the high-quality development and construction of the ceramic industry. At the same time, they also highly recognize the strategic layout of Xuri Group's "three brick integration and four brick drive", demonstrating its pioneering strategic vision and strong strength.

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Xuri Group adheres to the development concept of "creating a better life with quality" and focuses on the product strategy of "integrating the three bricks and driving the four bricks together". It is the first in the ceramic industry to achieve the integrated marketing of "cultural villa bricks, mosaic tiles, and wall and floor tiles" in a large category. Based on this, it proposes a high-end integrated solution with "comprehensive product line, super ecological chain, and customized flexibility" as the core, providing consumers with environmentally friendly and high-quality green building materials products, Providing efficient, convenient, and environmentally friendly spatial delivery for the rural revitalization strategy.

At the same time, Xuri Group continues to practice the production concept of green, low-carbon, environmentally friendly, and sustainable, establish a sound energy management system, actively respond to the call of the country and government, integrate green development into the development genes of the enterprise, and create China's first garden style ceramic factory. By adopting a quality management model that integrates "green factories, green manufacturing, and green products", we aim to achieve clean production, waste resource utilization, and low-carbon energy. We aim to build an enterprise green manufacturing ecosystem and achieve green production, providing a model for sustainable development in the entire industry that can be borrowed and referenced.

Comprehensively integrating the advantages of the three brick integrated product layout, leading enterprises to achieve high-quality development through innovation driven, lean operation, channel construction, and green and low-carbon development. In the future, Xuri Group will continue to iterate, upgrade, and innovate its products, meticulously creating high-quality green products and excellent services, leading the high-quality development of the ceramic industry, and committed to creating a better living life for consumers.