白兔瓷磚

At the end of 1978, when the country was threatened by external threats and the Sino Vietnamese self-defense counterattack was about to occur, he resolutely enlisted and began a period of military service that had an impact on his life. In the forefront of the counterattack against Vietnam, he developed a rigorous, capable, agile, and resolute style at the guard's post; In his position at the car repair shop, he tirelessly studied and learned the excellent skills of repairing car engines, obtaining the enviable "Driver's License" and "Technician's License" issued by the Military Commission. He wielded his youth and blood to the fullest, tempered his loyalty and courage, honed his resilience and wisdom... Five years of great melting pot, and a hundred years of steel refining in his life!

Abandoning attending military academy, he retired and returned to his hometown before departing.

In 1987, he resolutely smashed his "iron rice bowl" of working from nine to five and went into business amidst suspicion and confusion from others. He started from scratch, from car transportation to managing building materials. The wisdom of a young man, the refinement of the military, and the need for openness and integrity even if one suffers losses, have earned him respect and trust, business opportunities, and rewards.

In 1998, by chance, he chose a different kind of life. From then on, as an industrialist, he moved forward and his life also integrated with ceramics. At the beginning, he rented and operated Jianhong Ceramic Factory with two kilns, which were technologically outdated and had low production capacity. He made a decisive move to attract technical talents and management teams with Nanjing Red Army as the core and lead Jianhong Ceramics Factory out of the predicament, which was on the verge of bankruptcy, with trust and sincerity, mind and sharing. In just three months, orders continued to rise, and Jianhong Factory grew from small to large. Subsequently, he took advantage of the situation. In 1999, his wholly-owned Sunrise Ceramic Factory emerged. He shares the same breath and fate with the team members and all employees at the core of the Ning Red Army, and continues to climb the path of entrepreneurship. To this day, many executives and employees who fought together back then still closely follow and never give up.

He is always up and down at night, he is diligent in thinking, he takes the lead, and he takes the factory as his home. It is precisely his talent, technology, market, and brand development strategy that has made White Rabbit exterior wall tiles and mosaics from scratch, from scratch to excellence, and even become participants in industry standard setting.

Although White Rabbit Tiles did not advertise before, they have a reputation for good quality among industry customers and thousands of households in the construction of new rural areas. Despite not stopping production during the 17th Spring Festival, they still cannot meet the supply needs of market customers. Driven by the idea of "expanding, strengthening, and optimizing" and building a "century old store", he evaluated the situation and took advantage of the situation, successively establishing Xuri Ceramic Factory 2, White Rabbit Ceramic Factory, and Jiangmen Ceramic Factory After more than 20 years of stable and rapid development, the Hunan base has become a benchmark in the external wall tile industry, becoming the uncrowned king of mosaic in the international and domestic markets.

So, there was the proud "rising sun speed" and "white rabbit spirit".

Most people believe that ceramic factories are "dirty, messy, poor" and dusty, but they firmly believe that ceramic enterprises can become a green, environmentally friendly, and energy-saving manufacturing plant through a combination of concept change, scientific technology, and strict management. Under his ideological advocacy and leadership, White Rabbit Tiles has built one beautiful, green, environmentally friendly, and energy-saving "garden factories" after another, setting industry benchmarks and models, receiving recognition and appreciation from the country and various levels of government, society, and creating a beautiful and healthy work environment for employees.

In February 2020, the COVID-19 was rampant. He's thinking about what to do? In the face of economic downturn, foreign trade obstacles, and factory shutdowns, he decided to use wall and floor tiles and draw a strategic grand plan of "three bricks in one" with a forward-looking vision of "not afraid of floating clouds covering his eyes" and the courage and courage to "determine the world with great foresight". He alone awakened the confused Sunrise Man. From then on, he tied himself to the command chariot of the "Three Bricks in One", accelerated the "Rising Sun Speed" and let the flag of the "White Rabbit Spirit" fly high.

So, in January 2021, the foundation of the Hunan base wall and floor tile production factory was laid. In addition to the Spring Festival holiday and extreme weather holidays, he commanded and led the Sunrise people to build an amazing modern, digital, beautiful, and top-notch white rabbit wall and floor tile production line in just eight months on a barren mountain and wilderness.

He set a milestone for the development of the White Rabbit's "Three Bricks in One" strategy with his own blood, tears, and sweat! The battle was not at an end, and with the agility of a soldier, he once again prepared for a rainy day.

In October 2022, when the fragrance of Dangui wafted, the expansion of the Xuri headquarters building and the construction of the White Rabbit Three Brick Exhibition Hall, which he was fascinated with, were nearing its end; His wall and floor tile series products, which he pondered day and night, proudly appeared on the market; One by one, he personally developed and approved a series of blue bricks that inherit the genes of the ancient Great Wall and the old Shanghai Shikumen, as well as cultural villa bricks that integrate Chinese and foreign cultures; Colorful mosaics are dazzling to the eye; He is both the strategist and the commander of the front line; He firmly grasped the bull's nose in market sales and personally selected dealers from all over the country. Hesitating, hesitating, and hesitant, under his guidance and visits, in his constant narration, and in the blueprint he depicts, dealers from all over the world are eagerly joining the sales force of White Rabbit Three Bricks.

He has always adhered to the concept of "people-oriented, harmonious and win-win", implemented the enhancement of employee happiness and sense of achievement, and established a "crisis relief fund" within the company; He has devoted himself to public welfare undertakings, donated more than 150 million yuan in more than 20 years, and became the first charity model and national caring entrepreneur in Zhuhai. From donating hospital buildings and rural revitalization, to participating in earthquake relief donations and materials, supporting poverty alleviation projects, from sponsoring national sports events, supporting the fight against the COVID-19 epidemic, to caring for the elderly, sending warmth, and supporting the long-term arrangement of caring for more than 100 "white rabbit students"... He is a huge magnet, Attracted by his team, with his personality charm, firm will, and the strength of "refining into steel and winding around the fingers", he integrated technological innovation, cultural tradition, and vigorous passion into water, soil, and fire, forging them on pieces of intoxicating white rabbit tiles.

He takes responsibility and responsibility, with perseverance and integrity, and with a heart of awe and gratitude. At the moment of rising sun every day, he inspires himself and sets out again, passionately continuing to write the glory and dream of "Three Bricks in One".