WHITE RABBIT CERAMAICS
The integration of three bricks empowers the future
On April 17th, the 2023 distributor marketing summit of "Three Bricks Integration Empowering the Future" White Rabbit Tiles was grandly held in Zhuhai, Guangdong. Huang Yingming, Chairman of Xuri Ceramics Co., Ltd. (hereinafter referred to as Xuri Group or White Rabbit Tiles) in Doumen District, Zhuhai City, Li Zuoqi, Vice Chairman of the Executive Committee of China Building Materials Circulation Association and Chairman of the Ceramic Bathroom Dealers Committee, Ning Hongjun, General Manager of Xuri Group, Zhou Haojing, Deputy General Manager and Sales Center General Manager of Xuri Group, Liu Keqiong, Deputy General Manager of Xuri Group, Zhang Fengyi, Legal Advisor of Xuri Group, and Zhang Fengyi, Assistant to the Chairman of Xuri Group Wu Zhijian, Director of the Wall and Floor Tile Technology Center, Liu Fangzhou, Assistant to the Chairman of Xuri Group and General Manager of the Enterprise Management Center, Yu Guoqing, Executive Vice General Manager of Xuri Group Sales Center, Cao Jun, Deputy General Manager of Xuri Group Sales Center, Huang Zhilin, Assistant to the Chairman of Xuri Group and Chairman of Shanghai Jingzhi Ceramic Building Materials Technology Co., Ltd. (White Rabbit Tile East China Company), and Huang Zhilin, Assistant to the Chairman of Xuri Group Huang Yuerong, Chairman of Zhuhai Yuanyang Technology Co., Ltd., Ding Xiongxiang, Deputy General Manager of Xuri Group Sales Center, Chen Yaqiang, General Manager of Xuri Group Brand Strategy Operation Center, and other leaders and guests, as well as representatives from distributors from all over the country, attended this annual event.
Strategic driving leads the future
Breaking through against the trend, the "rabbit" flew forward fiercely.
In the midst of both wind and rain, we have gone through an extraordinary three years. The international situation is turbulent, the COVID-19 has impacted the global economy, and the industry competition is becoming increasingly fierce. White rabbit ceramic tiles are steadily laid and consolidated, deeply cultivating the market. Under the leadership of the strategy of "integrating three bricks and driving four bricks simultaneously", the White Rabbit ceramic tile brand has pushed itself to a benchmark position in the innovative development of the building ceramic industry.
Address by Huang Yingming, Chairman of Xuri Group
At the beginning of the meeting, Huang Yingming, Chairman of Xuri Group, reviewed the arduous struggle of White Rabbit Ceramics over the past 24 years, presenting an important stage of development for White Rabbit Ceramics in terms of hard work, successful transformation, rapid expansion, and industry benchmark. At the same time, he focused on promoting the strategic deployment of White Rabbit Ceramics in 2023, guided by the strategic idea of "integrating three bricks and driving four bricks together" and with a forward-looking strategic vision, This indicates the direction for the future development of white rabbit tiles.
Vice Chairman of the Executive Committee of China Building Materials Circulation Association
Speech by Li Zuoqi, Chairman of Taowei Dealer Committee
Li Zuoqi, Vice Chairman of the Executive Committee of the China Building Materials Circulation Association and Chairman of the Ceramic Ware Distributor Committee, deeply analyzed the future market environment of the ceramic industry from national policies, industry trends, industry data, and other aspects. He stated that the integration of high-quality wall and floor tiles, cultural villa tiles, and art mosaics by White Rabbit Tiles has an unparalleled advantage in the ceramic construction industry, and will help White Rabbit Tiles achieve stability and progress in the new journey.
Wu Zhijian, Assistant to the Chairman of Xuri Group and Director of the Wall and Floor Tile Technology Center
Wu Zhijian, Assistant Chairman of Xuri Group and Director of the Wall and Floor Tile Technology Center, shared the current product architecture of White Rabbit Wall and Floor Tiles, analyzed the unique advantages of White Rabbit Tiles, and took the lead in announcing the upcoming new products for the first half of 2023. He stated that relying on the strategy of "integrating the three bricks and driving the four bricks together", we will change the traditional business model in the past, open up omnichannel marketing, establish differentiated product core competitiveness, and ultimately win the terminal, achieving the true goal of "people without me", "people with me are excellent", and "people with me are new".
Chen Yaqiang, General Manager of Xuri Group Brand Strategy Operation Center
Chen Yaqiang, General Manager of Xuri Group's Brand Strategy Operation Center, shared the theme of "High quality products require high-quality display". From the perspectives of understanding the ceramic terminal market, service demand, and the advantages of multiple categories of white rabbit tiles, the importance of unified standards and high-quality display for terminal stores was proposed.
Cao Jun, Deputy General Manager of Xuri Group Sales Center
Cao Jun, Deputy General Manager of the Sales Center of Xuri Group, gave a theme sharing titled "Hand in Hand, Win Win, and Cooperate at the Right Time", providing in-depth explanations on the comprehensive empowerment system of White Rabbit Tiles from six aspects: product system, application design, sales team, brand building, information platform, and training support. The comprehensive empowerment service of white rabbit tiles will help dealers quickly seize the market and accelerate development.
Salute the benchmark and gather strength
This time, Lin Jianqiang, the general manager of Huizhou Yingxuan Building Materials Co., Ltd., Li Jiajun, the chairman of Hunan Jianian Building Materials Co., Ltd., and Lu Zhenhai, the general manager of Shenzhen Hongshang Century Import and Export Co., Ltd. were invited to share the secrets of winning the terminal, presenting a feast of dry goods for the on-site distributors.
Zhou Haojing, Deputy General Manager of Xuri Group and General Manager of Sales Center
As the saying goes, "know oneself and the enemy, and you will never be defeated in a hundred battles", in order to excel in the market environment, you must have a clear understanding of your own current situation and industry development trend, and have a clear direction and sense of goal for brand development and strategic planning. Zhou Haojing, Deputy General Manager of Xuri Group and General Manager of Sales Center, delivered a 2023 sales work report and sales policy presentation, and discussed and deployed the next stage of sales work for White Rabbit Tiles.
Ning Hongjun, General Manager of Xuri Group
Finally, Ning Hongjun, the General Manager of Xuri Group, gave a concluding speech, once again promoting the strategic spirit of "Three Bricks Integration, Four Transformations, and Drive Together" from a high perspective, and expressed the hope to work together with the dealers and people to create a better future.
Collaborate across mountains and seas, and work together to move forward. Challenges and opportunities coexist. As long as all White Rabbit people have the same goals, work together for development, collaborate efficiently and move forward, and deeply cultivate the market, they will definitely be able to win the future together. In 2023, White Rabbit Ceramic Tiles will make a strong attack and will definitely run out of the brand's upward "acceleration"!
Three brick fusion, four brick drive, the future is promising!